21 January 2010
11 January 2010
[分享] Urban Street Art: Green Graffiti (12 pics)__"綠"塗鴉
"City dwellers often have no relationship with animals or greenery," says Tokodi. "As a public artist I feel a sense of duty to draw attention to deficiencies in our everyday life. As a cultivator of eco-urban sensitivity, I usually go back to the sites to visit my 'plants' or 'moss,' sometimes to repair them a bit, but nothing more generally as they tend to get enough water from the air, condensation, and rain – especially in certain seasons."
"I also like to let them live by themselves. From the moment I put them on the street they start to have their own life. For me, the reaction of life on the street is also very important. I am curious about how people receive them, if they just leave them alone, or if they want to, take care of them or dismantle them."
Tokodi studied graphic art and design at the Hungarian Academy of Fine Arts and also completed urban design course work in Milan, Italy. She currently lives in Brooklyn, New York.
Edina Tokodi's website
[分享] UEFA EURO2012_2010世界盃足球賽（後續）
A kind representative from Brandia Central sent us additional visuals of the UEFA EURO 2012 identity. I know what you're thinking — "Ooh purty." (Or maybe not). Either way, the question remains, are they appropriate to the sport of football? The only set that stood out is the black and white set for its intricate craftsmanship. As contrived as they may seem, they do pay homage effectively to Wycinanki. And like Wycinanki, they are mere decorations for a competition of champions.
10 January 2010
[Branding] UEFA EURO2012_當世足和花卉結合...
The Union of European Football Associations has been around since 1954. It is comprised of 53 European associations and is headquartered in Nyon, Switzerland. Almost always referred to by its acronym UEFA, it organizes several national and club-level competitions across Europe. The largest of six continental confederations of the French Swiss organization FIFA (Federation Internationale de Football Association), UEFA is also the wealthiest and most influential over the game of football. Since 1960, UEFA has held one of their Pan European competitions, the UEFA European Football Championship, every four years in member countries. In 2000, for the first time, the tournament was held by two neighboring countries, Netherlands and Belgium. The trend stayed and the last competition in 2008 was in Austria and Switzerland. In 2012, the games will be held by neighbors Poland and Ukraine. A first for Central and Eastern Europe.
Visual identity
The purpose of the logo is to give UEFA EURO 2012™ a personality of its own, with the visual identity to be applied across a range of promotional applications from tickets to web banners. The objective is to help promote the tournament - one of the world's biggest sporting events - by providing an easily recognisable identity with a flavour of the host nations. The logo takes its visual lead from 'wycinanka', the traditional art of paper cutting practised in rural areas of Poland and Ukraine, as a tribute to the fauna and flora of the region.
EURO bloom
The 'bloom' logo has a flower representing each of the co-host nations and a central ball symbolising the emotion and passion of the competition, while the stem denotes the structural aspect of the competition, UEFA and European football. Nature has inspired other features of the visual identity, with woodland green, sun yellow, aqua blue, sky blue and blackberry purple being the crucial tones of the palette of colours to figure in official tournament branding.
— Press Release
UEFA President Michel Platini (C), Poland Soccer Federation President Grzegorz Lato (R) and Ukrainian FA president Grigoriy Surkis attend a news conference. Image source: Daylife.
The official logo and slogan, "Creating History Together", for UEFA EURO 2012™ was revealed earlier this week in Ukraine. According to UEFA, "the purpose of the logo is to give UEFA EURO 2012™ a distinct personality…". They also mention that the visual identity should have easy recall and cultural references. They plan on promoting this "[…] as one of the world's biggest sporting events. My friends, it is worth mentioning that this event is a huge deal for UEFA and the host nations.
The Gravity Fighting Portuguese firm Brandia Central created the identity. I contacted Brandia Central to get more images of the brand extension but there was no response from them. Their video, above, shows the thought process behind the development of the identity as well as how they plan on using the visuals — standard stuff. At 0:25 in the video (and the images above) you can see the forms that represent a cultural reference — Wycinanki patterns, common to Poland and Ukraine. Vaguely similar to Origami, it is a decorative art-form that consists of cutting and folding brightly colored pieces of paper. Very interesting. The logo, deemed "EURO bloom," is made up of a floral motif with a football in the centre. Umm, boring. Other features of the identity have been attributed to the native flora and fauna. Yawn. The stem of the flower is meant to symbolize the structural aspect of the competition. Zzz.
Above, logo unveiling. Embedded disabled, but you can click quickly through it this way. Below, still image from the unveiling… Is that Verdana on that banner?! Image source: Daylife.
In my opinion, the UEFA EURO 2012™ logo is much softer and emotional in feel compared to the logo from 2008. That, it seems, was the intention. Even though, like Wycinanki, the forms contain bright and highly saturated colors, culturally, it doesn't drive the ball deep enough into the net. They should have left those edges straight — as seen in traditional Wycinanki. It completely misses the net as far as capturing the spirit and energy of football. It seems heavily catered to multimedia — some 8 billion viewers in all followed UEFA EURO 2004™ on TV (source, PDF) — with its glossy and glowing finish. It has a heavy consumer appeal (perhaps UEFA are looking to cash in on sales of official merchandise). I did like the fact that they incorporated the national colors of both nations in the logo. Overall, the logo is very well executed with questionable typographic treatment — why is the "R" trying to lob the "O"?
Moral of the story: it is always better to kick around a great concept that has been terribly executed rather than driving a beautifully executed logo without legs. Concept gets Red Card. Execution Scores.
Update: Official logos, above. Thanks to Volodymyr for the tip.
Thanks to Ivan Philipov for first tip.
15 September 2009
一起團購 yikebike 吧
可折疊收納的車架以碳纖維打造（僅 9.8kg ），
動力來自可快速重複回充的磷酸鐵鋰電池（LiFePO4）
時速可達 20 km/hr （其實都市中車速過快也不安全）
身高體重限制符合通用設計，使用者在身高160-195cm、體重 100kg 內均可安全操縱
images / DesignBoom
Spec Sheet
Frame: Carbon composite
Price: Between €3,500 and €3,900 (新台幣 166,878 - 185,950 間)
Drive: Electric chainless
Brakes: Electric anti-skid, regen
Power: 1.2 kW, 30min re-charge
Battery: LiFePO4 - fast charge
Range: 10 km
Fold size: Super compact 43 litres
Height: 163 cm - 193 cm limit
Wheel: 20” hubless
Weight: 100 kg limit
Lights: Built in LEDs
--- 相關連結 ---
MiniFarthing > 概念介紹
YikeBike > 成品展示與線上訂購 圖多！
28 August 2009
那一分隱匿於角落的高雅
就像
回程的路上將車速定於三十，如飄於湖面的船般慢舞，
拂 風的尾巴回家。
That's the night we're sitting at the corner of little Paris
with just perfect breeze and back light ...
Within peaceful but enjoyable silence,
I missed something that I should have tried...
Gosh~
you are such gorgeous --------
And that's the moment in the universe that I wanted to kiss you.
19 August 2009
Our Dream is Our Reality 夢是唯一的真實
是的，今天過後，其中一隻腳便已經跨入 30-40 歲的柵欄內；
撇開未來十年的展望期許（這又是另一篇文章了），
「生日」當天的慶祝模式從大學的錢櫃唱歌、當兵時澇小蜜蜂、
英國異地的火鍋趴，直到今天，
我體會不同的、卻更直接觸及那份今天應有的特別與喜悅...
一早，灌了一杯澄澈的礦泉水後臥在床上打電話給爸媽，
內容全是這一週內與未來幾天美妙的事件與過程，
可以感受到那份和煦的愛的能量竟源源不絕綿續近 30 年...
媽說：「你看，大家都在幫你，要感恩喔。」
的確，環顧四周一切都是親友的影子與祝福。
所以今天以後，生日當天的“慶祝”不再成為主角，
讓自己開心，舒爽有精神地完成今天該做的事（來杯精力湯吧），
然後感恩地享用每一餐，與摯友相酌小聚，
這大概就是年邁 30 大關前的愜意吧。
------------------------------------------------------------
「只要你願意接受，全世界都會幫你。」
親愛的上帝，謝謝祢，
我願意。
阿們
